Affiliate Marketers: What is the Affiliate Marketing Future
They called it How to Grow an Affiliate Channel … but it should have been called What is the Affiliate Marketing Future.
From Ad Tech comes this podcast of the speakers panel featuring the affiliate marketing wisdoms of Declan Dunn, CEO, Dunn Direct Group (moderator); Ola Edvardsson, CEO, Performancy, Inc.; Jeff Molander, CEO, Molander & Associates; Amanda Watlington, Ph.D., Owner, Searching for Profit.
This is one of the best podcasts I’ve listened to on affiliate marketing for a long time. It covered affiliate marketing from affiliate programs to the issues of the search engines and pay-per-click. Really, really worth listening to!
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OVERVIEW OF PANEL
From the ad:tech Chicago session: “How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business“ with panelists from Performancy, Molander & Associates and Searching for Profit.
Affiliate marketing is the wunderkind of the digital marketing space. It can be extremely effective or a complete frustration– the channel requires its own unique kind of nurturing to realize its ultimate value. Learn, from a group of panelists comprised of the thought-leaders in affiliate marketing, the essential techniques for you to launch, relaunch and grow your affiliate marketing program. The discussion covers leading edge and traditional strategies, including blogging, face-to-face meetings, RSS, phone techniques, podcasting, snail mail, generating buzz, landing pages, press releases, email, recruitment advertising, conferences and parties and events. There’s etiquette and technique to be mastered. Learn it all here!
