YouTube Launches Video Ad Platform
According to Erik Sass, published in Online Media Daily, the video-sharing site YouTube has announced plans to launch a new monetization service for ads.
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The company is rolling out a new ad platform that offers two main features–brand channels, where companies can create their own programming, and what YouTube is calling “participatory video ads,” some of which direct users to the new brand channels.
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Now, advertisers can link video ads appearing on the YouTube home page to other clips on YouTube or their brand channels, and users can forward video links to friends, Hurley said, “recreating the viral nature of the site in a branded context.” Users also can share clips with friends and post links on their Web sites or blogs.
Affiliate Marketing gurus might want to wander over to YouTube and take a gandor to see how they might tap into this new advertising trend in video technology.