Email Newsletters and RSS Usability
Monday, June 26th, 2006The king of usability studies, Jakob Nielsen and Amy Schade, of the Nielsen Norman Group, have published a 544-page study on email newsletter usability, including 165 guidelines for subscriptions, content, managing accounts and RSS-based news feeds.
Interesting to note, users in the study spent 51 seconds on average scanning a newsletter before deleting without ever opening. […]